Walls need art. Artists need walls.
Freehand matches emerging artists with local businesses around Cambridge and Greater Boston. Artists show their work for free. Businesses get original art for the cost of materials, and keep it.
How it works
A business posts a wall
Photos, size, and the vibe they want.
Artists respond
With photos of their work and a materials estimate.
The business picks one
Accept one response; the rest are politely declined.
They connect
Contact details are revealed. Materials are reimbursed directly.
Take the 2-minute tour
No account needed. Every button below signs you in instantly.
1
Try as a business and post a wall
Sign in as Cardinal Coffee, then post a new wall with a photo, size, and vibe.
2
Switch to artist and respond
Sign in as Jules, open the wall you just posted, and respond with photos and a materials estimate.
3
Switch back and accept
Back as Cardinal Coffee, review the responses on your dashboard and accept one. Contact info appears.
Prefer to read first? See the About page.
Open walls
See all
Narrow hallway to the restrooms
Cardinal Coffee
Wants about 24″ × 48″
Moody and calm. Deep blues or greens, maybe something botanical. Vertical composition.
Children's corner reading nook
Bluebird Books
Wants about 48″ × 30″
Whimsical, gentle, lots of little details for kids to find. Think illustrated maps or animals reading.
Big blank wall behind the espresso bar
Cardinal Coffee
Wants about 60″ × 40″
Warm, a little playful. Earth tones with one bold color. Something that makes people smile at 7am.